Updated 30 October 2026: Rewritten around a specific planning or review task. Unsupported outcomes and attributed campaign stories were removed; examples are hypothetical. The original publication date remains.
A launch checklist is useful when it stops a concrete error. Review the final assets and customer journey together, with a named person responsible for each decision.
What must be accurate before launch?
Confirm the offer, current availability, actual service coverage, important conditions and contact route. Check that every version communicates the same meaning. A placeholder or an old draft should not become the final advertisement by accident.
Record the approved version and date so later corrections can be traced.
Which customer-journey checks are essential?
Open the final link and complete an authorised test where appropriate. Check the destination on a small screen and confirm the information needed for the next step.
- Correct landing page and offer.
- Readable text and usable media.
- Form labels, validation and confirmation.
- Successful storage and response ownership.
- Expired-offer and exception handling.
How should measurement be checked?
Define what each event or record means and identify test activity. Google’s conversion measurement guidance describes measuring valuable actions; it does not make a configured event a qualified opportunity.
Hypothetical example: an approved test proves that an enquiry is stored and a notification is queued. The team still checks collection conditions and later qualification separately.
What should prevent publication?
Stop for an unsupported claim, wrong destination, unresolved material condition or failed completion step. Assign a decision owner and a correction path. Minor cosmetic preferences and a broken enquiry process should not receive the same priority.
Confirm the account, placement and market eligibility through the actual platform before assuming a planned format can run.
A practical prompt to adapt
“Run a launch preflight on [final assets], [verified offer], [destination], [measurement definitions] and [response process]. Separate blocking faults from cosmetic issues. Give an owner and repeatable acceptance check for each. Do not approve unsupported claims or invent a successful test.”
Use the broader marketing planning guide before this final publication check.